Foundation first
Sensible URL patterns, canonical tags, and a logical hierarchy help search engines and humans alike. Fix crawl issues before chasing keywords.
Content that answers intent
Each primary page should map to a clear user intent. Support pages with internal links, FAQs, and structured headings — not keyword stuffing.
Technical hygiene
Core Web Vitals, mobile performance, and image delivery are ranking signals. Nestiko builds with these in mind from the first deploy.