Shared specs
Export print and packaging specs from the same brand system you use online. That includes spot colors, minimum type sizes, and logo clear space.
Proofing and prototypes
Physical mockups catch issues that PDFs hide. Budget one round for materials and finishes — it saves costly reprints.
Omni-channel storytelling
QR codes, campaign URLs, and social handles should feel intentional on pack, not bolted on. Tie them to the same landing story as your ads.